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Forum e-Business : web, mobile, e-marketing & e-commerce

De 10H30 à 11H15 - salle Auditorium

EBO2 - Web analytics, web tracking, statistiques...
Comment élaborer “vos metrics” et mesurer la performance de vos actions e-marketing?
Qu'est ce qui change radicalement à l'ére des réseaux sociaux et des plans d'action multicanaux?
en Anglais


Les intervenants

Siegert DIERICKX, Web Analytics Manager These DaysSiegert DIERICKX, Web Analytics Manager These Days Siegert DIERICKX
Web Analytics Manager These Days
Siegert joined These Days in 2007 and has been working with several local, regional and international accounts.
He has 6 years of experience, starting at Distrilogie as a product manager and pre-sales consultant for WebTrends and continued later on for 2 years as a Senior Web analytics consult at OX2.
At These Days Siegert’s mission is to perform actionable web analytics by delivering a continuous assessment of the results and the processes that have been put in place, and by providing action-based recommendations towards a proven ROI. Since 2 years he is passionate about social media measurement and engagement.

Animé par

Charles CROUCH, Lecturer in e-Business BOSTON UNIVERSITY Charles CROUCH
Lecturer in e-Business BOSTON UNIVERSITY
Charles presents lively, interactive courses, seminars and workshops to help people better understand and use the Internet in business and in their daily lives. Whether teaching in the classroom, presenting at a congress, or working directly with companies on a project, he focuses on giving practical information which people can use to improve their own online performance.
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